Retail News

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Reported by Retail Dive, Peter Adams on Oct 20, 10:44 AM ET

A new “On My Way” campaign captures moments of connection, like reuniting with friends and family at the airport, and is supported by creator-led social storytelling. Anthropologie debuted its holiday marketing campaign on Monday, spotlighting moments of human connection, according to details shared with sister publication Marketing Dive. The effort is supported by organic social storytelling and will be a testing ground for a partnership struck last month with delivery platform DoorDash . “On My Way” was developed in-house at the retailer, with ads shot on location at destinations including Shelter Island, New York; Mallorca, Spain; and Vienna.

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