Retail News news
What retailers are doing: pricing, stores, memberships and shopping trends.
Retail Dive
Amazon eyes 300K holiday hiresThe e-commerce giant is increasing U.S. holiday staffing by 20% compared to the past three seasons. Amazon's increase in hiring is a standout in a season where retailers are bringing on fewer workers or staying quiet about their plans. The company hires seasonal employees all year long. But, starting on New Year’s Day, a benefit that has typically been given to regular, full-time employees will soon be available to those seasonal workers: healthcare coverage starting on their first day.Retail Dive
Adidas’ record Q3 is salt in the wound for NikePreliminary figures show revenue reaching $8.1 billion, as the sportswear giant takes “significant” share from its rival. Adidas has thrown down another impressive quarter, showering cold water on the turnaround at rival Nike . CEO Bjørn Gulden praised the company’s marketing efforts and investment in innovation for the strong quarter, touting profitable growth in soccer, running and training. “Our fantastic designers and development teams have created new apparel collections that are globally in high demand and currently fueling our lifestyle business.Retail Dive
Target unwraps high-concept holiday ads focused on gift-giving academyActor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.Retail Dive
Teen spending up 6% as they trade athletic apparel for fashionWhile footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.Retail Dive
Target touts holiday bargains as consumers stress out about their financesThe offer includes what the mass merchant calls “luxe-for-less gifting.” But with apparel and home in turnaround mode, its strongest category is toys.Retail Dive
Walmart enlists Sam’s Club in latest challenge to Amazon PrimeThe retail giant has bundled its Walmart+ and Sam’s Club Plus memberships for a savings of nearly $100, which could appeal to stressed-out consumers. This deal from Walmart comes at a time when consumers are battered by rising prices and increasingly worried about jobs — and serves as the latest challenge to Amazon. “This is a direct shot at Prime,” Brett Rose, founder and CEO at wholesale distributor United National Consumer Suppliers, said by email. “$120 vs. [Amazon Prime’s] $139, and you get a warehouse club, delivery, streaming, and gas thrown in.Retail Dive
Magic: The Gathering reaches record $600M in quarterly revenueParent company Hasbro raised its 2026 financial outlook as it reported its strongest quarter of the year. The third quarter was Hasbro’s strongest of the year, according to Gina Goetter, Hasbro’s chief financial officer and chief operating officer. Revenue, profit and cash flow came in ahead of the company’s expectations, giving Hasbro the confidence to raise its outlook. On a Q3 earnings call, Cocks rattled off a list of high-performing metrics related to one of its cornerstone properties — Magic: The Gathering. “What outperformed in Q3 for Magic? Everything,” Cocks said on the call.Retail Dive
Can Best Buy be the new gaming boss?The electronics retailer is piloting a gaming hub that brings together content, deals and preorders, and will also open a dedicated gaming hub inside a store in California. The debut of Best Buy’s gamer hub marks the company’s continued expansion beyond retail. A veteran of the company since 1999, Bonfig most recently served as chief customer, product and fulfillment officer. At the time of his appointment, analysts were largely positive about his ability to carry out the company’s expansion, specifically in retail media and marketplace.Retail Dive
UPS’ Happy Returns comes to TikTok ShopPacsun and Everlane are among the retailers tapping into the new integration ahead of the post-holiday returns rush. Given customer returns cover billions of dollars' worth of products annually, sellers and the marketplaces hosting them are pursuing returns options that aid shopper convenience and limit processing costs for merchants . For TikTok Shop, the Happy Returns collaboration will help make returns "faster, hassle free, and more trustworthy," Patrick Nommensen, TikTok Shop’s president of strategic initiatives, said in the announcement. Participating retailers can use Happy Returns whether they fulfill their TikTok Shop orders themselves or use the platform's in-house services.Retail Dive
Anthropologie’s holiday marketing seeks to balance emotion, business impactA new “On My Way” campaign captures moments of connection, like reuniting with friends and family at the airport, and is supported by creator-led social storytelling. Anthropologie debuted its holiday marketing campaign on Monday, spotlighting moments of human connection, according to details shared with sister publication Marketing Dive. The effort is supported by organic social storytelling and will be a testing ground for a partnership struck last month with delivery platform DoorDash . “On My Way” was developed in-house at the retailer, with ads shot on location at destinations including Shelter Island, New York; Mallorca, Spain; and Vienna.
