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Can Best Buy be the new gaming boss?

Reported by Retail Dive, Tatiana Walk-Morris on

Image: Retail Dive

The electronics retailer is piloting a gaming hub that brings together content, deals and preorders, and will also open a dedicated gaming hub inside a store in California. The debut of Best Buy’s gamer hub marks the company’s continued expansion beyond retail. A veteran of the company since 1999, Bonfig most recently served as chief customer, product and fulfillment officer. At the time of his appointment, analysts were largely positive about his ability to carry out the company’s expansion, specifically in retail media and marketplace.

Read the full story at Retail Dive(opens in a new tab)

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