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Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.

Reported by Retail Dive, Cara Salpini on

Image: Retail Dive

CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection. Beyond Yoga CEO Nancy Green has an easy answer when asked why the brand didn’t go for a permanent location for its recently opened New York store . “Oh we will,” she said of the pop-up location, which debuted in September and will stay open through January. “It's a great way to explore and to learn and sort of test out the area.

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