Retail News
Walmart welcomes external AI agents — with some guardrails
Reported by Retail Dive, Dani James on

The mass retailer is focused on transparency and customer control with a new AI agent profile feature and updated agent terms. Walmart’s latest agentic AI efforts solidify its approach to further develop relationships with external AI systems, in addition to building out its own AI agent. The company was one of the first major retailers to integrate purchasing with OpenAI’s ChatGPT and joined forces with Google’s Gemini earlier this year. Additionally, Walmart has continued to tout the success of its Sparky AI assistant since launching in 2025.
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