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David’s Bridal to spin off Pearl into stand-alone, publicly traded company

Reported by Retail Dive, Kaarin Moore on

Image: Retail Dive

David’s Bridal CEO Kelly Cook is expected to become the chief executive of Pearl, which will own the wedding retailer’s intellectual property and brand. The separation of the retail operations of David’s Bridal from the AI-focused wedding planning and media platform Pearl will accelerate both entities, according to the company. The deal, which values Pearl at $350 million, anticipates $75 million in private investment in public equity funding, which includes a $25 million anchor investment from CION Investment Corporation, David’s Bridal’s largest shareholder. David’s Bridal will be a “material ongoing shareholder in Pearl,” according to the company.

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