Retail News

Bath & Body Works introduces new store concept

Reported by Retail Dive, Kaarin Moore on Oct 23, 12:02 PM ET

The Feel Good concept is now open in Charlotte, North Carolina, and features easy navigation and enhanced testing experiences. The new Feel Good concept from Bath & Body Works is designed to encourage discovery and help shoppers engage with products in new ways. Consumer feedback shaped the store format. Easy navigation, clear information about product ingredients and benefits and an enhanced testing experience were all included to make Feel Good a “more contemporary expression of the Bath & Body Works brand,” according to the company.

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More Retail News

Lululemon adds former product chief to board

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Macy’s revamps Santaland, brings back Holiday Square

The Weekly Closeout: Torrid CFO exits and Belk secures financing

Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.

David’s Bridal to spin off Pearl into stand-alone, publicly traded company