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Etsy updates AI use policies to emphasize craftsmanship

Reported by Retail Dive, Dani James on

Image: Retail Dive

While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings. E-commerce marketplace Etsy is cracking down on AI use in product listings. Etsy now mandates that most listings include at least one unedited photo of the product against a real background, according to a company blog post Thursday outlining its updated policies. Functional guides — such as patterns, recipes and instructions — can no longer be AI-generated and must showcase real results made by using the guide.

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