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Macy’s revamps Santaland, brings back Holiday Square

Reported by Retail Dive, Lara Ewen on

Image: Retail Dive

The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations. Macy’s is pulling out all the stops this year as it celebrates milestone anniversaries and recent revenue growth across its portfolio . Part of the store’s marketing strategy is a new campaign called “There’s Magic Inside.” The publicity campaign features gift recommendations, shopping guides and a series of commercials featuring actors Melissa Joan Hart and Adam Devine.

Read the full story at Retail Dive(opens in a new tab)

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