Retail News
Macy’s revamps Santaland, brings back Holiday Square
Reported by Retail Dive, Lara Ewen on

The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations. Macy’s is pulling out all the stops this year as it celebrates milestone anniversaries and recent revenue growth across its portfolio . Part of the store’s marketing strategy is a new campaign called “There’s Magic Inside.” The publicity campaign features gift recommendations, shopping guides and a series of commercials featuring actors Melissa Joan Hart and Adam Devine.
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